Rakuten

Rakuten

Rakuten is a Japanese e-commerce and technology conglomerate offering online retail, fintech, digital content, and communications services.

Rakuten Inc. is a Japanese multinational technology and e-commerce company known as the 'Amazon of Japan.' Rakuten operates online marketplace Rakuten Ichiba, Rakuten Bank, Rakuten Travel, Viber, and various digital services. Its Rakuten Points loyalty program is one of Japan's most widely used.