Noon

Noon

Middle East's home-grown e-commerce marketplace offering millions of products across the Arab world.

Noon is a UAE-headquartered e-commerce marketplace co-founded by Mohamed Alabbar of Emaar Properties, serving customers in the UAE, Saudi Arabia, and Egypt. The platform offers millions of products across electronics, fashion, home, and beauty, supported by its own logistics network, noon Express, and digital payments through NoonPay. As the largest homegrown Arab e-commerce platform, Noon aims to be the Amazon of the Middle East.