Mixpanel

Mixpanel

Event-based analytics platform helping product teams measure what matters most in digital products.

Mixpanel is an analytics platform designed to help product teams understand how users interact with their products. Its event-based tracking enables teams to analyze user behavior, measure conversion funnels, track retention, and run A/B tests without writing SQL. Founded in 2009, Mixpanel is used by over 8,000 companies including Uber, Twitter, and Airbnb to make data-driven product decisions.